Today, we talk about the evolution of memes as political devices, and how they shaped the far right. We hear from joan and learn about her journey to mapping out the darkest corners of the world wide web. Memes have long been dismissed as inside jokes with no political importance. Nothing could be further from the truth. Meme wars is the first major account of how stop the steal went from online to real life, from the wires to the weeds.
People who thought the insurrection was a terrifying breach of democracy shared memes celebrating her macing or mocking her impotent rage. These memes made clear what group the sharer was in, which is a key aspect of memes. While the media and most politicians struggle to harness the organizing power of the internet, the redpill right weaponizes memes, pushing conspiracy theories and disinformation into the mainstream to drag people down the rabbit hole.
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