Properly deployed internet memes can generate significant consumer engagement. However, due to inadequate understanding of internet meme culture, advertisers' attempts to reverse engineer. Memes, blending visual and linguistic elements, have emerged as a distinct form of communication rooted in popular culture. They exert a significant influence, including in politics, transcending. This exploratory study uses a quantitative approach to advance knowledge about the circulators of political memes (i. e. , the characteristics and sharing motivations of those who create and share memes) and to reveal several correlates of exposure to political memes.
Researchers then measured the transmission rates of memes associated with each theme, finding, among many other patterns, that violent memes are on the rise.
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